A bottle of entry level Two Oceans or Nederburg that normally sell for a reasonable $6 are available for $3 only. Similarly a La Pastolle Chilean Chardonnay may be a trifle too expensive at $20, but at $10 it makes a sensible buy.

Even, B & G Chablis at the discounted price of $10 is worth looking into. I did not see any Burgundies from Albert Bichot which are normally displayed at the departure lounge, but if they had been available in this section, would be a fabulous buy at this Sale.

The temperature maintained is not the ideal but we are not living in an ideal world. It is better than most retail shops in Delhi. One cannot vouch for their proper storage before entering the airport shops from the warehouse though.

We have always maintained that sales at duty free shops is a very good source for buying wine as the international travel is on the rise. By law, 2 liters of alcohol are allowed without any problem. Normally 3 bottles of wine (2.25 liters) or even more, are looked at, quite leniently by the customs people.

Special incentives and offers and stocking of better quality wines will result eventually in an exponential increase in sales if the buyers could be assured of  proper storage too.

It is ironic though, that despite 1 for 1 offer on all wines, the deal is not offered on champagnes. When I told the store manager that they should either extend the offer or mention in their promo posters that champagne was excluded, he sounded perplexed. He had no clue that champagne was wine too.

Wine is still a commodity for such sales people and this is one of the reasons why the wine culture is not taking off as fast as it could.

The sale started a couple of days ago and is expected to last a week or so, till stocks are liquidated.